{"id":25456,"date":"2016-04-05T10:37:23","date_gmt":"2016-04-05T08:37:23","guid":{"rendered":"https:\/\/www.whyonlywhite.com\/homepage\/"},"modified":"2026-03-06T09:40:11","modified_gmt":"2026-03-06T08:40:11","slug":"homepage","status":"publish","type":"page","link":"https:\/\/www.whyonlywhite.com\/en\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_section full_width=&#8221;stretch_row&#8221; el_id=&#8221;link&#8221; css=&#8221;.vc_custom_1750068737878{padding-top: -200px !important;background-color: #EEEEEE !important;}&#8221;][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14920 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14920\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea1499b {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea1499b\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;]<\/p>\n<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\" style=\"letter-spacing: 8.64px; text-transform: uppercase;\">THE FUTURE OF FASHION is WOW<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"gem-youtube gem-wrapbox gem-wrapbox-style-no-style rounded-corners gem-wrapbox-position-below\" style=\"width: 100%;\"><div class=\"gem-wrapbox-inner gem-ratio-style\" style=\"padding-top: 56.25%\"><iframe class=\"gem-wrapbox-element img-responsive\" width=\"100%\" height=\"300\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" src=\"\/\/www.youtube.com\/embed\/oVl9HkXYE_E?rel=0&amp;wmode=opaque\"><\/iframe><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14a7c {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14a7c\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1732872238632{background-color: #EEEEEE !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"styled-subtitle\" style=\"text-align: justify;\"><span class=\"s1\">Imagine being able to touch and see a product design instantly, without waiting weeks or incurring costs for a physical prototype.<\/span><span class=\"s1\"> Thanks to WOW&#8217;s cutting-edge technology, <strong>this future is already here.<\/strong><\/span><\/div>\n<div><\/div>\n<div class=\"styled-subtitle\" style=\"text-align: justify;\"><span class=\"s1\"><strong>WOW transforms fashion with advanced digital solutions<\/strong> that allow real-time interaction between distant operational locations with physical-digital prototypes. <\/span><span class=\"s1\">Thanks to augmented and virtual reality, <strong>you can instantly change every detail of your designs<\/strong>: colours, shapes, textures, and aesthetic details. Every product and idea springs to life right before your eyes, eager to be perfected, all without limits or waiting. It&#8217;s an exciting journey of creativity and improvement that invites you to explore and enhance at your own pace. <\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25448&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=&#8221;Find out more&#8221; color=&#8221;inverse&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fwww.whyonlywhite.com%2Fen%2Fwhat-is-wow%2F|title:WHAT%20IS%20WoW&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14ad1 {margin-bottom: 50px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14ad1\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14b21 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14b21\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14b71 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14b71\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;]<\/p>\n<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\" style=\"letter-spacing: 8.64px; text-transform: uppercase;\">WHY WOW<\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;25449&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span class=\"s1\"><b>Personalization and creativity<\/b><\/span><\/h3>\n<p><span class=\"s1\">With just a click, transforming a garment&#8217;s look becomes real. You not only visualize your designs but also actually &#8220;touch&#8221; them: holographic AR technology lets you manipulate the appearance of your prototypes as if they were physical objects. Each version is available instantly, ready to be refined and pushed to the fullest creative potential. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;25450&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span class=\"s1\"><b>Accelerate innovation by reducing lead times and waste.<\/b><\/span><\/h3>\n<p><span class=\"s1\">In a world where innovation is essential for differentiation, WOW speeds up the creative process, enabling you to generate limitless variations. This approach not only saves time and reduces costs but also significantly cuts material waste. Each new concept can be visualized instantly, eliminating the need for physical prototypes that can hinder the creative flow. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;25451&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span class=\"s1\"><b>A 360\u00b0 sensory experience<\/b><\/span><\/h3>\n<p><span class=\"s1\">Simplifying the fashion design process has never been easier. WOW provides complete solutions, from creation to customization, and from support to training. Our experts will assist you at every stage, ensuring the technology integrates smoothly with your workflow. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1732872285577{background-color: #EEEEEE !important;}&#8221;][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14bbb {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14bbb\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14c1e {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14c1e\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;]<\/p>\n<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\" style=\"letter-spacing: 8.64px; text-transform: uppercase;\">ONE TECHNOLOGY, MULTIPLE APPLICATIONS<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14c86 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14c86\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1732872238632{background-color: #EEEEEE !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25452&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25453&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1732872238632{background-color: #EEEEEE !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25454&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;25455&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14cd2 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14cd2\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14d1a {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14d1a\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;]<\/p>\n<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\" style=\"letter-spacing: 8.64px; text-transform: uppercase;\">PARTNERS<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea14d61 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea14d61\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"preloader\"><div class=\"preloader-spin\"><\/div><\/div><div class=\"gem-clients gem-clients-type-carousel-grid disable-grayscale lazy-loading\" data-autoscroll=\"0\"><div class=\"gem-clients-slide\"><div class=\"gem-clients-slide-inner clearfix\"> <div id=\"post-25281\" class=\"gem-client-item lazy-loading-item post-25281 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/cordis.europa.eu\/project\/id\/688417\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-01.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-01\" \/> <\/a> <\/div> <div id=\"post-25283\" class=\"gem-client-item lazy-loading-item post-25283 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/www.spark-project.net\/index.html\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-091.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-091\" \/> <\/a> <\/div> <div id=\"post-25289\" class=\"gem-client-item lazy-loading-item post-25289 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/polihub.it\/call\/switch2product-innovation-challenge-i-vincitori-delledizione-2022\/\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-06.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-06\" \/> <\/a> <\/div> <div id=\"post-25290\" class=\"gem-client-item lazy-loading-item post-25290 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/polihub.it\/\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-04.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-04\" \/> <\/a> <\/div> <div id=\"post-25291\" class=\"gem-client-item lazy-loading-item post-25291 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/www.polimi.it\/ricerca\/trasferimento-tecnologico\/spin-off\/why-only-white\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-05.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-05\" \/> <\/a> <\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa4c0ea19181 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-6aa4c0ea19181\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;]<\/p>\n<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\" style=\"letter-spacing: 8.64px; text-transform: uppercase;\">PROJECTS<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"preloader\"><div class=\"preloader-spin\"><\/div><\/div><div class=\"gem-clients gem-clients-type-carousel-grid disable-grayscale lazy-loading\" data-autoscroll=\"0\"><div class=\"gem-clients-slide\"><div class=\"gem-clients-slide-inner clearfix\"> <div id=\"post-25385\" class=\"gem-client-item lazy-loading-item post-25385 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2026\/03\/AI-LABS.pdf\" target=\"_blank\" class=\"gscale\"> <img width=\"400\" height=\"400\" src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/08\/AI-LABS-thegem-person.png\" class=\"img-responsive wp-post-image\" alt=\"AI LABS\" \/> <\/a> <\/div> <div id=\"post-25292\" class=\"gem-client-item lazy-loading-item post-25292 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/08\/Brevetti.pdf\" target=\"_blank\" class=\"gscale\"> <img src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/04\/Icons-07.svg\" class=\"img-responsive wp-post-image\" alt=\"Icons-07\" \/> <\/a> <\/div> <div id=\"post-25280\" class=\"gem-client-item lazy-loading-item post-25280 thegem_client type-thegem_client status-publish has-post-thumbnail\" style=\"width: 20%;\" data-ll-effect=\"drop-bottom\"> <a href=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2025\/08\/COBO.pdf\" target=\"_blank\" class=\"gscale\"> <img width=\"400\" height=\"400\" src=\"https:\/\/www.whyonlywhite.com\/wp-content\/uploads\/2016\/04\/ctecobo-thegem-person.jpg\" class=\"img-responsive wp-post-image\" alt=\"ctecobo\" \/> <\/a> <\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; el_id=&#8221;link&#8221; css=&#8221;.vc_custom_1750068737878{padding-top: -200px !important;background-color: #EEEEEE !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeIn&#8221;] THE FUTURE OF FASHION is WOW [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1732872238632{background-color: #EEEEEE&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25456","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/pages\/25456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/comments?post=25456"}],"version-history":[{"count":6,"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/pages\/25456\/revisions"}],"predecessor-version":[{"id":25631,"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/pages\/25456\/revisions\/25631"}],"wp:attachment":[{"href":"https:\/\/www.whyonlywhite.com\/en\/wp-json\/wp\/v2\/media?parent=25456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}